Case Study | Health & Personal Care
Client Overview
TENA is an international healthcare company offering direct-to-consumer adult incontinence products across digital sales channels.
⇒ SHOP.TENA.US
The Challenge
A tailored solution with minimal disruptions
TENA sought to update, re-platform and migrate their sales channels from SFCC to Shopify to unify content and commerce on one platform. The migration process required minimal back-end and data disruptions . TENA also wanted to upgrade their digital experience and make it easier for customers to locate the correct products
The Solution
We modernized TENA's digital experience while ensuring minimal back-end and data disruptions during the SFCC to Shopify migration. We upgraded site design and navigation to appeal to TENA's primary demographic and ensured the site was ADA-compliant. By integrating content and commerce, we improved their commerce experience, translating to increased ease and agility for both customers and the client.
An Integrated Storefront
TENA, a direct-to-consumer company offering adult incontinence products, required a simplified online shopping experience to suit their mature consumer demographic. We consolidated their site content and commerce onto one platform to present a unified storefront experience to customers.
Shopping Made Simple
Clearer navigation and an updated product experience guide customers, offering multiple points for customer education. Improved filters based on product type and customer needs make it easy to purchase the correct product.
Active and Accessible
Upgraded imagery incorporates active photography and ADA compliance for TENA's mature demographic.
Making it Look Easy
A multi-brand re-platforming with minimal back-end disruptions meant TENA's products remained easily available for purchase throughout the migration. Focusing on accessibility and active photography demonstrates how TENA wellness products fit into everyday life.