Work — Western Alliance

Western Alliance

[ Western Alliance ][ Design / Development ][ 2026 ]Live Site

Western Alliance operates in a highly regulated, risk-averse industry, and its digital presence reflected that conservatism. When Third and Grove began working with the bank roughly two years ago, Western Alliance had a parent site alongside several separate brand and subsidiary sites. Although they shared a common component system, each site used different colors and typography, with little visual cohesion or connection back to the parent brand.

[ The Challenge ]

Western Alliance Bank had grown through multiple acquisitions, resulting in several regional banking brands operating across disconnected digital experiences. The organization needed to unify its brands under a single website while preserving strong organic visibility, maintaining customer trust, and creating a scalable foundation for future growth.

[ The Approach ]

Third and Grove partnered with Western Alliance Bank to develop a unified digital experience. We restructured the information architecture around customer intent, standardized page templates across business lines, developed a scalable content strategy, and implemented a comprehensive SEO migration plan to preserve and strengthen search visibility.