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Ecommerce as Flawless as Foundation

Benefit Cosmetics screenshot

The rebuilt Benefit Cosmetics site is flush with features and sophistication, yet still an effortless experience for its customers—much like the beauty products created by the fashionable, San Francisco-based brand.

The Dilemma

Benefit Cosmetics is known for its irreverent voice, radiant personality, and unique, dilemma-based shopping experience, but the back end of its site was due for a makeover. The company wanted to seamlessly integrate its order fulfillment system, drive sales by enabling its tech savvy customers to shop from any device, and scale its site and business internationally.

Our Approach

We focused on creating a dynamic experience for the flagship U.S. site, while developing a hub and-spoke model for the international rollout, complete with translation workflow integration. Our solution made it simple for the company to run dozens of online stores in countries scattered across the make-up-hungry globe.

The Technology

Ecommerce: The Benefit team already had a robust online store managed with Hybris, SAP’s enterprise ecommerce solution, but as the marketing department’s needs became more sophisticated, the existing CMS was no longer up to the task.

Drupal: Benefit wanted a platform that would enable its marketing team to manage content easily, offer strong support for running sites in multiple languages, handle the peak traffic load of a major cosmetics brand, and allow for heavy integration with an enterprise back end system.

Custom Front-End: The site needed to be responsive, flexible, and interactive, and above all, provide a seamless shopping experience. Benefit’s marketing and content teams are now able to maintain the brand’s unique design aesthetic and voice while customizing content for user needs.

Multi-site, Multi-Language: The new platform will eventually power commerce and content sites in more than 40 countries. To ensure the sanity of the translations workflow, we completely rewrote the Translations.com Drupal module and contributed our work back to the open source community.

Benefit Cosmetics in French.

The Transformation

The new site launched in January 2016, a beautiful blend of content and ecommerce. Drupal handles the content and rendering, while Hybris takes care of the ecommerce and back office integration.