Strategy, Engineering, Drupal, UX, UI


Young couple sitting on steps looking back at house.

Pioneering headless commerce for Quicken.

Ecommerce is the foundation of Quicken's business but their team did not want to compromise on developing a compelling content experience. This is where we designed and built a headless site before it was cool.

Quicken is one of the highest volume online stores in the world so unpenetrable security was top of mind. A headless site meant that we could build a secure site and combine the best of both worlds between a hard-core CMS and a sturdy commerce platform.

When users come to the site, they’re in Drupal, but the magic happening behind the scenes—complicated logic about fulfilling orders across multiple states, API decisions—is all Magento. Integrating the two means that the site can handle whatever complex tasks Quicken throws at it now or down the line. And because Magento is offline, the site is built like a fortress to protect sensitive customer data.

Elderly couple dancing outside.
Our conversion rate is about 70%, which we're pretty stoked about.

— Kristen Dillard, Principal Product Manager, Quicken

We beat the four month deadline and now Quicken has a totally independent, powerful site that can handle its dynamic marketing needs and a massive sales volume—quite an upgrade from taking weeks to deploy a campaign.

All of the marketing content is stored in Drupal so Quicken has revision control, great media support, inline editing — all the functionality that the Marketing team was dreaming about.

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