The Challenge
Changing tides and times. Forty years ago, Reef was founded by two South American brothers as a men’s beachwear sandal maker. While the company has since become a true lifestyle brand for everyone, it found itself with a website that doesn’t reflect what Reef stands for today.
The Solution
A partnership that finds insights by unlocking user journeys for Reef customers – then translates those insights into digital action.
Beyond the Beach
To update Reef’s digital presence, we partnered on redesigned user journeys that would unlock separate site experiences for men and women, keyed into insights for how they shop.
Something for everyone
The new site redesign also features greater social integration, prominently featured collabs and improved mobile functionality – keys to reinforcing Reef as a lifestyle brand.
That’s the right look
Laid-back beach attitude meets go-anywhere street style. The new design is sunny, optimistic, clean yet fashion-forward – in keeping with the Reef brand.
