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An Updated User Experience for Money Management Tools

Third & Grove launches Mint.com on Drupal

Mint asked Third & Grove to deliver a sleek new site with a mobile-responsive design. The goal was to give users a modern digital experience while showcasing the Mint brand in the most eye-catching and compelling way.

The Challenge

Mint, one of the most popular money management tools on the web, allows users to track their financial activity and transactions across their personal accounts. The Mint.com site was in need of a more modern look, personalization, a mobile-responsive design, and a better content management system for non-technical users. It also needed to be lightning fast—at that kind of traffic scale, even milliseconds of wait time impacts conversion rates.

Our Approach

To build the new site, we migrated the existing content from Wordpress to Drupal and implemented a mobile-responsive design. To address workflow issues, we created a layout management suite that gives non-technical users the ability to easily manage and personalize content.

The Technology

Drupal provided an open-source, powerful enterprise CMS with a lower total cost of ownership. Plus, it has a faster time-to-market than Adobe AEM. In order to convert more anonymous traffic to registered users, Mint leveraged the Acquia Lift personalization tool to automatically tailor the content of the home page and several key landing pages to individual visitors. Third & Grove extended the personalization suite to allow editors maximum flexibility in customizing content all within the CMS editor.

The Result

We completed the redesign in only five weeks. The new site has improved user engagement, and allows Mint to continue its commitment to providing a better customer experience and enhancing its brand. “We’ve done some really amazing things over such a short period, “ said Michael Daniels, senior manager of engineering at Quicken and Mint. “The site looks outstanding and is performing at an exemplary level, beyond even our highest expectations. We’re extremely pleased to offer a much better and appealing digital experience to our users.”