You may have noticed our website's recent facelift: new colors and a tuned-up logo. When Tony and I started Third & Grove, our primary goal was to create a culture where everyone on the team (us included) would learn from each other. If we got just a tiny bit better every day, we felt victorious.
We aren't afraid to turn that yen for improvement even further inward, challenging ourselves to elevate our brand as we grow as a company. This is what drove us to the make the changes we rolled out earlier this month, and will continue to drive us as we adapt and improve.
I thought it would be fun to share the old iterations of our logo to show a small segment of our brand journey.
The earliest version of our logo originates with one of the two companies that eventually merged to become Third & Grove:
The binary tree was our expression of our worldview. It may be an increasingly digital universe, but it's still about what it's always been about: people in the real world.
We built this logo into the first version that used our name, Third & Grove:
For version 2.0 we wanted to refine the color pallete, fonts, and style:
And finally, our recently released version focused further on color use and font style: